trump
Mark Mitchell posted the year-over-year collapse and put it next to the share of the coalition Republicans have already lost. The app is emptying. So is the list.
Truth Social traffic is down 36% from a year ago. Pollster Mark Mitchell says Republicans have lost roughly the same share of President Trump’s 2024 coalition.
The number is not a rumor. The New York Times reported that Similarweb estimated the platform’s July monthly visitors fell about 36% year over year. June dropped slightly more. For the first seven months of 2025, Truth Social averaged 28 million monthly visits; the comparable 2026 average slid to 25 million.
Mitchell put the two numbers side by side as the midterm warning the GOP refuses to hear. A platform built around Trump’s own megaphone is losing its audience while the party that rode his coalition to victory burns through the voters who delivered it.
The decline did not stop in July. Similarweb’s August dashboard shows truthsocial.com traffic fell another 13.24% from the prior month. The Independent reported that larger rivals X and Threads gained traffic over the same stretch.
Truth Social offered no explanation for the year-over-year plunge when the Times asked. The numbers explain themselves. The app is emptying. So is the list.
